2018 Color of the Year - Ultra Violet

Name: Becker's Fine Jewelers
Address: 65 LaSalle Rd., West Hartford, 06107, USA
Telephone: (860) 521-3202

New Year, New Color - Pantone has named the Color of the Year!
Drumroll, please, as we say goodbye to 2017's "Greenery"...

...The color of 2018 is...Ultra Violet!

Photo courtesy of Pantone.

Ultra Violet is a blue-based purple color inspired by the galaxy and the possibilities of the future.

"The vast and limitless night sky is symbolic of what is possible and continues to
inspire the desire to pursue a world beyond our own."
-Pantone

According to Pantone, Ultra Violet is also a symbol for uniqueness and creative expression - Prince, David Bowie, and Jimi Hendrix were all musicians who brought similar shades of this color into pop culture. 2018 is the year for you to make YOUR mark!

So what does this mean for jewelry?

We predict that you're going to see tanzanite's popularity skyrocket! Tanzanite is the perfect bluish-purple gemstone to add to your collection so you can stay in style. Some tanzanites appear a bit more blue than purple (and vice versa), but they're all stunning in their own way. Tanzanite is December's birthstone, but even if you're not a December baby, it's hard not to fall in love with this gem! Shop tanzanite jewelry in-store, and online by clicking here.

We also definitely think you should break out your amethyst jewelry, because this is another purple gem we can never get enough of, and its color is part of the ultra violet color palette! February's birthstone is amethyst, so treat your loved one to a new piece of amethyst jewelry that will keep them on-trend all year round. Shop amethyst jewelry by clicking here.